Mobile Planning: New Approaches to Strategic Management in Higher Education Institutions

Abstract

The world evolves, and so does the way organizations are managed, as traditional approaches hinder adjustment to environmental transformations. This article presents mobile planning as a new approach to strategic management, particularly relevant in higher education institutions. Mobile planning is defined as a mobile and flexible strategic planning process that allows adaptation to internal and external changes, considering long-term horizons and strategic adjustments. The approach emphasizes the importance of agility and flexibility in responding to increasing stakeholder demands and environmental challenges.